This is a 30 second Brahma Brims tv commercial for an upcoming hard hat accessory:
An excerpt from their website:
The brim is comprised of three parts specifically designed to maintain its shape while providing a flexible outer brim that lowers the risk of the hard hat being knocked from the head of the worker when the brim comes into contact with another surface. This design also maintains a line that follows closely the original profile of the existing hard hat brim, allowing it to maintain the consistant deflection properties of the hard hat itself. We have also considered that if the brim should become snagged or caught between something, since it is not connected to the hard hat with the use of *external fasteners or devices the brim should simply peel away from the hard hat under most circumstances. So you can wear your brim with confidence.
We also made a 90 second web story featurette
Directed, shot, edited on location in Wyoming by the James Drake Films team.